Friday, May 01, 2009

Cartoons that fuel our insecurity

Here is a new campaign launched by the popular snack food company who makes, Sun Chips, Baked Lay's, Smart Food and Flat Earth. It is a cartoon series that feeds many of our feelings of poor body image all while having women gather together around food.

There are fat references, wishes for illness to lose weight, emphasis on our need to pluck-tan and primp and even our challenges with our mothers. While I get the intention they miss the real core of the female bond and paint women as shallow and insecure.

So now I am going to have to pass on these treats until they suspend this campaign. If they don't respect my gender, they don't get my dollars.
Please check it out and let me know what you think.

1 comment:

Holly said...

I was really happy to see that you posted this. I had a fellow feminist guest blogger post about this campaign as well on my blog and I'd like to share it with you here. It's a great article and all the awareness we can get out there about how this isn't such a great campaign that knows women is great :