Friday, May 01, 2009
Cartoons that fuel our insecurity
Here is a new campaign launched by the popular snack food company who makes, Sun Chips, Baked Lay's, Smart Food and Flat Earth. It is a cartoon series that feeds many of our feelings of poor body image all while having women gather together around food.
There are fat references, wishes for illness to lose weight, emphasis on our need to pluck-tan and primp and even our challenges with our mothers. While I get the intention they miss the real core of the female bond and paint women as shallow and insecure.
So now I am going to have to pass on these treats until they suspend this campaign. If they don't respect my gender, they don't get my dollars.
Please check it out and let me know what you think. http://www.awomansworld.com/